The Covelico Difference
Covelico was founded in Queensland, Australia in 2019 with a simple idea: kids’ movement should feel like play.
Covelico is led by Debbie, an experianced Dietitian, with a dual degree in human movement studies. Debbie has over 15 years’ experience supporting healthy habits, and has also worked as a personal trainer and group fitness instructor.
The idea for Covelico started at home. Debbie wanted fun, screen-free ways to get her own little ones moving — but found most options were either boring, complicated, or didn’t hold their attention. So she created what she couldn’t find: colourful, durable active-play products that make movement easy to start and hard to stop.
Today, Covelico designs playful movement tools for families, educators, and carers — helping kids build confidence, coordination, and healthy habits through everyday play.